we love working on brands


Our corporate culture is fundamental to our success. It is the foundation of our company, defines who we are and sets us apart from the competition.

Five core values are the heart of Odin Wear: Professionalism, Spirit, Integrity, our People and the Brands.

Founded in 2009 by Carena Huelsz and Theo Meijer, Odin Wear B.V. started with the ODINĀ® brand. They developed, manufactured and marketed functional bodywear, thermo wear, socks and headgear for the industrial workwear market.

As from 2011 the sales of DICKIES WORKWEAR have been added to the portfolio.
In 2013 it was followed by the representation of UTILITY DIADORA.

With the arrival in 2020 of the new co-owner Paul Simmelink we have merged our individual networks. In this period the sales and representation of ABEBA and APRILCLOG are added to the portfolio.

In 2022 the ODINĀ® brand is sold.

This creates new chances and opportunities for the current management to further develop Odin Wear as a sales company that will position A-Brands which are distinctive and of added value in the PPE and workwear market in BeNeLux.